live music and concert promotion:
Live music serves many roles within the music industry, the most important being the economic impact. Not only does live music generate income for artists, but it also generates many jobs behind the scenes such as sound engineering and tour managers. Artists performing live music will improve their skills as a performer, and it helps them to reach new audiences through concert promotion while connecting with fans.
Booking agent - booking agents handle live performance opportunities for clients, plans tours, negotiates contracts and fees, and overall venue booking to ensure artists can demonstrate their skills in various environments. Booking agents work very closely with both the artists themselves and band managers to understand availability and any preferences they may have.
Live sound engineer - a live sound engineer oversees the technical aspect of sound during live performances. Their main responsibility is to ensure that the sound being produced is heard clearly, at an appropriate volume and equalized to the artists likings.
Tour manager - a tour manager will travel along with the artist when performing live to manage travel, income, facilitate any concerns, expenses and to ensure that the tour runs smoothly without any problems. They may handle some more specific responsibilities such as creating budget, handling security plans or even overseeing production elements such as sound or lighting.
One of the biggest challenges in the live music industry came about when the Covid 19 pandemic hit. Many live music events such as festivals and concerts were cancelled or postponed due to covid regulations. According to surveys, there was a drastic decrease in live music events by around 78%. Many musicians working behind the scenes on engineering and production lost their jobs due to such a decline, relying on the musicians performance as their income.
A new way to experience live music has changed over the past few years. These events consists of a hologram of usually deceased musicians performing virtually on stage. This allows fans to be able to experience their favourite artist’s performance in a live setting without them even having to be present. A good example of this is ABBA voyage, where newer and younger fans could honour the bands legacy.
Music production and studios
The main purpose of music production in the music industry is to take a musical idea and bring it to life by creating a polished track, ready for listening. Not only does it generate income for artists, but also many jobs to support musicians from behind the scenes. Whether you’re a studio technician or a producer you play a vital role in the creative process of recording a song.
music producer - the role of a music producer is to oversee the process of recording, shaping and creating a musical product in its entirety. They work collaboratively with artists to bring their ideas to life and achieve the desired sound.
studio technician - the job of a studio technician involves the operation and maintenance of all the studios variations of equipment, such as microphones, mixing desks, speakers and DIs. This is to ensure that the artists track will contain the highest quality audio, and sound as desired.
Live music and studio production can be linked in several ways. One of them being; artists recording their live performances and sending the raw audio off to the studio to be mixed and mastered by a producer before being released as a demo. Another example is that an increase of digital equipment used in live sound incorporate the same tools and digital workspace as studio mixing. This allows for a consistent and familiar sound at live music events.
The future of the music industry
Vinyl revival demonstrates the turn in interest of music consumers since the late 1980s, where the usage and sales of records died out before making a comeback in the past 5 years. The Covid Pandemic allowed people to rekindle and appreciate the sound quality of the nostalgic format, which kickstarted the revival. Taylor Swift has made one of the biggest impacts on the skyrocketing record sales. Her album 1989 was the bestselling vinyl LP of last year. By putting exclusive recordings and limited edition songs together on her record, it entices listeners to buy record players and vinyl so they can experience her music from a different perspective.
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